At Bedroc, we create innovative strategies that drive business value by supporting your strategic initiatives for today and the future. We specialize in advisory, professional, and strategic resourcing services. Our technology solutions, built on a roc-solid foundation, are highly customizable, align with and support critical business outcomes, and enable superior execution.

1. Advise

Assess . Align . Discover

2. Consult

Plan . Design . Architect

3. Transform

Build . Deploy . Integrate

4. Iterate

Evolve . Adapt . Progress

5. Optimize

Learn . Enhance . Improve

6. Normalize

Process . Procedure . Educate

Our Team

Jud Wells
President & CEO

Jud has over 20 years of experience in Information Technology Consulting. As one of the founding employees of Bedroc, he has played a crucial part in building the company. This includes sales and account management to eventually managing many aspects of the business. As President and CEO, Jud is responsible for the strategic direction of the business and oversees accounting and finance, marketing, and sales operations. While Jud is a single-handicap weekend golfer, it’s been 16 years since his last hole-in-one. He says he’s long overdue!

Keith Moreland
Chief Operating Officer

Keith has over 15 years of experience in IT Consulting with a specialty focus on building and developing high performance management teams through unified strategies. During his tenure, he has led multiple organizations through successful acquisitions by developing and implementing proven sales methodologies. As the Chief Operating Officer at Bedroc, Keith is responsible for the overall strategic direction, company growth, and operational efficiencies. When not at Bedroc, Keith enjoys spending time with his family, rooting on the Nashville Predators, and admiring his exotic bourbon and wagyu beef collections.

Todd Plambeck
Chief Technology Officer

Todd has over 20 years of diverse technology experience. As Chief Technology Officer, Todd focuses on technology selection, solution development, and IT architecture consultancy. Todd has helped grow Bedroc over the last 12 years through continued product and services offering refinement, and by working with customers to realize their enterprise requirements. Todd possesses the expertise to help Bedroc’s clients leverage the latest technologies. When not focusing on technology, Todd enjoys playing in the dirt: Mountain Biking, Hiking, or Camping.

Dallas Dover
Vice President of Professional Services

Dallas has been instrumental in the delivery of IT/engineering products and services in the power utility, education, and healthcare industries for 25 years. He is proficient in oversight and leadership of large technology programs, developing client and vendor relationships, and showing ‘grit’ by removing obstacles to ensure success. Dallas leads Bedroc’s professional services organization by empowering its talented employees, and manages the quality of service delivery to customers. In true Nashville fashion, Dallas has played guitar and bass in several church and cover bands and attends as many rock concerts as he can!

Steve Penny
Principal Advisory Consultant

Steve has over 30 years of experience in information technology with a specialty in understanding a company's business and delivering value through information technology to achieve organizational goals. Since joining Bedroc in 2017, Steve has provided leadership for multiple client mergers and acquisitions and helped organizations successfully define and implement technology functions and capabilities that are business enablers. As Principal Advisory Consultant, Steve works with client IT leadership teams to chart their path to greater success. In Steve’s time away from work he enjoys time outdoors and is an especially avid woodworker.

Kyle Kelley
Practice Manager

Kyle has been working in information technology for over twelve years, working in Education, Enterprise, and Consulting. Kyle wears many hats at Bedroc, he is responsible for professional services development and execution, as well as operating as a consultant and pre-sales architect. When Kyle was in high school playing video games, the wireless would occasionally drop and kick him out of the game, he just had to know why, which is how Kyle got into IT.

Kristian Gonzalez
Cloud Practice Lead

Kristian is a natural builder, and as a technical leader, is impassioned with architecting business solutions using an iterative design-thinking approach that he drives with a team. For the past 15 years, he has driven application hosting transformation and with project leadership in the last 5 years, directed complex migrations and testing from data center infrastructure to cloud data centers. As the first Cloud Practice Lead at Bedroc, he ensures consistency in the architectural vision and consulting methodology of a portfolio of software-enabled public cloud services. In his spare time when he’s not running after his kids, he loves to mountain bike, garden and grow trees, and engage in local soccer matches.

Jim McDugald
PMO Lead

Jim is an accredited Project Management Professional who joined Bedroc in 2017. He brings 18 years of industry experience with a strong background in IT Infrastructure Management and Consulting. Jim was promoted to PMO Lead due to his laser-sharp focus on Project Management framework and his relentless desire to promote a customer-focused Service Delivery model. When Jim is not driving your projects to the finish line, he enjoys driving his two children everywhere their little schedules mandate.